Why You Should Consider Advertising On Streaming Services


Streaming services are quickly replacing traditional forms of media like television and theatres, with many different websites cropping up over the past couple of decades. While some do not allow any form of advertising, others offer a variety of different ways to promote your product throughout their entertainment. For larger companies, advertising is built into their core business model, so there are many great ways you can utilize their tools to best reach your audience. Here are a few reasons why you absolutely must consider advertising on these larger streaming platforms in the near future.

Better Integration

Unlike ads on regular television where you can simply go to the bathroom or to get some food in the breaks, advertising on these streaming platforms is guaranteed a certain amount of attention. That is because the rest of the video will simply not stream if you pause it or try to swap to something else as the ad is playing. There are very few ways that are better than this at ensuring you are getting eyeballs on the screen looking at your product for 15 or 30 seconds, and that is a long time to have someone's attention.

Match Your Product

If you want to use Hulu advertising, for example, you don't just have to buy a chunk of add time like on the television or radio, you can choose what type of programming you want your ads to be associated with. For example, if you manage a restaurant, then you might want to spend more of your budget on cooking shows and less on reality television or dramas. It can also be about matching tone, so you don't want to advertise on movies with exceptionally tough themes or ones that deal with overtly political content.

See The Results

The great news about advertising on the internet is that you get so much information about who is watching the ads, how long they watch them, at what time, in which area and so on. This gives you a lot of information that you can use to plan your future business models. So, if you have a lot more interest in one part of the country, then maybe offer some geo-specific deals so that that community can get more involved and rewarded. There is no more clear-cut way to see the fruits of your advertising labor than using the internet and all the tools that come with it. 

To learn more, contact a resource like DX Media Direct.


13 May 2021

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